Hi, we're myma!

We're on a mission to provide industry leading IoT services.

Our Story.

CEO Leon Doyle founded the first myma product - a smart t plug that you connect to your WiFi; introducing WIFIPLUG!

A very smart plug.

Using the funds from his previous startup Leon set off to China with some cash and a dream and the first ever WIFIPLUG was sold December 2013.

2nd Generation

We launched a new and improved version of our successful WIFIPLUG  - we called it WIFIPLUG 2 - how predictable!

Team work makes the dream work.

Leon meets Alan (CTO) and Jonathan (Lead Engineer) - they joined the company and began a re-write of the companies software bringing quality, reliability, expandability and speed to the platform.


2015 saw the launch of both WIFIPLUG MINI & POWER, two versions with brand new tooling – making us the smallest smart plug in the market. We ranged the product into Maplin and ScrewFix and had our first taste of volume sales.

Apple Homekit.

Apple contacted us and offered the opportunity to work with them on their newest arrival, Apple HomeKit, the most “secure end to end chipset on the planet”. Let the product development begin!

”Alexa, turn the lamp on”

The  Amazon Alexa team releases the first SDK. After an overnight office stay and multiple take-aways the WIFIPLUG is the first UK smart plug to talk to Alexa!

“Hey Siri, Turn on the Christmas Tree”

WIFIPLUG HOME ships its first batch of pre ordered Apple enabled smart plugs, selling out in a matter of days. We are the first to market with a HomeKit® Wi-Fi enabled smart plug.

It's time to expand.

Interest grows outside the UK and investment comes in from an energy company in the USA giving us the opportunity to hire more staff based in St.Louis, Missouri.

A very smart plug.

Fifty thousand units sold, Fifteen thousand registered users and more than fifty million events flowing through our servers every single day - but it's not enough. We open our cloud to other IoT companies - myma is born - we help you turn the key for IoT!

Techstars - Munich, Germany.

Exciting times - we became a Techstars company! The whole team head to Munich Germany for a three month accelerator program hosted by a world leader in accelerating tech companies!

Do you think you have what it takes to help us turn the next chapter? We're hiring - check out our open positions.

Current Vacancies

Our numbers talk for themselves.


Units sold


Development hours


Events daily


Countries shipped to

We've worked with the best and brightest.

Talk To Our Team