Our Story.

It all started in 2013. Our first IoT device (WIFIPLUG) was born.

  1. 2013

    A very smart plug.

    Leon Doyle had the idea for a wifi enabled plug socket, controlled by an app on your phone after his girlfriend continuously left her hair straighteners on, causing them to turn the car around, many hundreds of times!

    Leon created WIFIPLUG on the 16th May 2013 using the funds from his previous startup. He headed to China with some cash and a dream and the first ever WIFIPLUG was sold December 2013. It had the very original name of WIFIPLUG1.

  2. 2014

    WIFIPLUG 1 > 2

    We launched a new and improved version of our succesful WIFIPLUG1 - we called it WIFIPLUG 2 - how predicatable!

  3. 2015

    Teamwork makes the dream work

    Leon meets Alan (CTO) and Jonathan (Lead Engineer) - they joined the company and began a re-write of the companies software bringing quality, reliability, expandability and speed to the platform.


    2015 saw the launch of both WIFIPLUG MINI & POWER, two versions with brand new tooling – making us the smallest smart plug in the market. We ranged the product into Maplin and ScrewFix and had our first taste of volume sales.

  5. 2016

    Apple HomeKit

    Apple contacted us and offered the opportunity to work with them on their newest arrival, Apple HomeKit, the most “secure end to end chipset on the planet”. Let the product development begin!

  6. “Alexa, turn the lamp on”

    Alexa releases it’s SDK and WIFIPLUG gets talking to it in 24hrs – the first UK smart plug to work with Alexa

  7. “Hey Siri, Turn on the Christmas Tree”

    WIFIPLUG HOME ships its first batch of pre ordered Apple enabled smart plugs, selling out in a matter of days. We are the first to market with a HomeKit® Wi-Fi enabled smart plug.

  8. Christmas in the WIFIPLUG Office!
  9. 2017

    USA here we come!

    Interest grows outside the UK and investment comes in from an energy company in the USA giving us the opportunity to hire more staff based in St.Louis, Missouri.

  10. Team photo at CES 2017.
  11. 2018

    We expand, MYMA is born!

    The year of the B2B and MYMA - WIFIPLUG has now sold over 50,000 units and our user base has passed 15,000 registered users – it’s at this point they can finally make sense of the data they harness – now sitting at around 100,000 hours per day!

    Our 40,000 hours of coding is branched to enable other companies to seamlessly integrate with us, we call it MYMA - The turn key for IOT

  12. 2019


    Exciting times - we became a Techstars company! The whole team head to Munich Germany for a three month accelerator program hosted by a world leader in accelerating tech companies!

  13. Team photo in Munich, Germany.
  14. It's show time!

    We are now working with enormous brands offering our turnkey IoT solution. Some companies you may recognise, Electrolux, Zannusi and AEG to name but a few.